Full-bodied puppetry and bubblegum pop: US Saturday morning television and Kellogg’s Presents the Banana Splits Adventure Hour

By: Kevin Sandler

 

ARTICLE INFO:
Volume: 10
Issue: 01:Summer 2024
ISSN: 2459-2943
DOI: 10.18680/hss.2024.0012
Pages: 229-242
Lic.: CC BY-NC-ND 4.0
KEYWORDS:
Cel Animation
Bubblegum Pop
Hanna-Barbera
Puppetry
Saturday Morning

 

ABSTRACT

The creation of full-bodied puppetry series like Kellogg’s Presents the Banana Splits Adventure Hour (1968-1970) on Saturday morning in the United States provides an account of the efforts by production companies, network executives, and advertisers to replace its violent action-adventure programming with comedic fare during the moral panic of 1968. Its production history showcases how the re-introduction of puppetry on Saturday morning was bound up in contemporary cultural discourses involving not only media violence but also industrial strategies shaping children’s programming around cross-media marketing, performative labor, and the bubblegum pop phenomenon.

 
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